LOOK BACK LONGER
because every rearward day is a safer day™

Doctors agree rearward facing as long as possible is the safest way to go. When a child is riding rearward facing, the car seat absorbs the impact, protecting the child’s head, neck and spine — even up to 73% more than forward facing.1

REASONS TO FACE REARWARD

caution ahead

caution ahead

Most crashes are at the front or from the side with a front angle.

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front facing danger

front facing danger

A child’s body is propelled forward, which can result in severe injury.

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rearward facing safety

rearward facing safety

A child’s body is securely cocooned while the safety seat absorbs the impact.

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POINTS OF PROTECTION
during impact when rearward facing vs. forward facing

70%

less risk of head injury

73%

less tension on neck

34%

less neck rotational force

ANATOMY OF SAFETY

Even adults would be safer sitting rearward facing; however, young children’s delicate and developing bodies make riding rearward even more important.

head injury concern

head injury concern

Head injuries are the most common and most severe form of injury for children during a crash. This is because babies and toddlers have disproportionately large and underdeveloped skulls.8

full developed at 20

full developed at 20

In fact, the skull is not completely developed until age 20, and children’s skulls are particularly thin and pliable, making them more vulnerable to injury.8

head to body ratio

head to body ratio

What’s more, with the head composing approximately 25% of a child’s weight (compared to 6% in an adult), a child’s delicate musculature cannot sustain as much force on the head and neck.8

susceptible spines

susceptible spines

A child’s spine is hypermobile, and the vertebrae have not completely fused to form the protective column present in adults.8

YOUR Q’S & OUR A’S
REARWARD RATIONALE VS. FORWARD FACTS

Globally renowned doctors, pediatricians and child safety experts answer your key rearward versus forward facing questions.


What about my child’s scrunched leg when rearward facing? It looks dangerous and uncomfortable.


Since I can’t see my child’s spine developing, how do I know when it’s safe for my child to ride forward facing?


Do any parents really keep their kids rearward facing up to 4 years old? How is that possible?


What about ease of loading my child into the car when rearward facing?


What about the social interaction we are missing when rearward facing?


What about the fact all my other friends are turning their children forward? It just seems like it’s time. My child is very developed and looks ready.


READY TO RIDE REARWARD LONGER?
Meet Joie’s child safety seats that look back longer, up to 18kg and 4 years old

stages™
group 0+/1/2

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stages™ ISOFIX
group 0+/1/2

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every stage™
group 0+/1/2/3

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every stage™ fx
group 0+/1/2/3

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steadi™
group 0+/1

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tilt™
group 0+/1

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spin 360™
group 0+/1

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i-Anchor® Advance
40-105cm

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STRAIGHT TO THE SOURCE
Click below to see a few of the sources utilised to learn the benefits of keeping children rearward facing longer.

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