Say Hello

to Joie

we love what we do and this is why...

we are

100% commited

  • to sharing joy with new parents worldwide >
  • to the highest standards of design, engineering and safety >
  • to being... >

joyful & happy

we know families around the world are experiencing something new every day and we are delighted to be part of the journey

trustworthy & safe

we go far beyond what is standard when it comes to the materials we use and the custom testing regiments each product must undergo

devoted & passionate

we do everything with purpose, intention and enthusiasm, stemming from our leadership's devotion to do what is right for families, our company and the environment

stylish & affordable

we know what parents need and want, which is why Joie products have the adaptability and versatility to reflect the unique desires of families everywhere

responsible & caring

we go to great lengths to reduce our environmental impact and give back through charitable contributions

We build them

better

With highest quality plastics, tough and durable strength fabrics and undiluted, uncompromised materials

better safer stronger

With highest quality plastics, tough and durable strength fabrics and undiluted, uncompromised materials

Our exclusive car seat testing facility features the most accurate technology for crash test simulation and aids in manufacturing car seats with ultimate quality, precision, and structural integrity

Every product endures thorough and extreme testing through fully customised testing regimens and everything is assembled to ensure all works perfectly before shipment

    • lightbulb

      100% brilliant

      our simply brilliant products are cleverly designed with unique parent-friendly features – keep exploring to meet a few that are so brilliant they are the first of their kind

  • meet stages™ - first 3 group safety seat

  • meet i-Anchor® - first UK seat with i-Size

  • meet brisk™ - first 1-hand fold umbrella stroller

  • meet mimzy™ snacker - first 1-hand fold high chair

  • meet CustomClick™ - first mix & match travel cot system